The investment world has changed dramatically…
So how have you changed your IR/Marketing strategies to adapt?
Is video part of your new strategy to communicate your story to the massive online investment community?
Here’s why it should be…
iResource Media videos capture and retain investor interest, fuel engagement across all social channels, and simplify complex messages making them an unparalleled method of connecting with investors.
Video presence in an organization’s communications strategy makes all the difference in a gain or loss of shareholders, and including multimedia is no longer an option.
Today Video is essential for your IR program …..
Show Me Don't Tell Me
Today it’s all about “Visual Marketing”, “Social Media Visual Marketing” and delivering your message on multi platforms
Video is Now Very Affordable
Today, video is the most cost effective method for getting your project story in front of the more investors than ever
Video Increases Your Corporate Exposure
Video travels globally and can significantly increase your company’s exposure
Video Simplifies Complex Data
Video can reduce large amounts of complex exploration data into a short concise visual story
Video Elevates Your Google Search Results Ranking
Google loves video and is 53 more times likely to place it on the first page of a search result
Video Increases Readership of Your News Releases
A News Release with an embedded video delivers 4.3 times the viewership than a plain text news release. Again..show me don’t tell me!
Let YouTube & Google Work For You
Video let’s you use the power of video distribution companies like YouTube & Vimeo to get your message to more investors
Video Makes Your Story Stick
Today, if you want your message to stick, tell a better story and tell it with a video.
But video is not all, there’s more you have to do to make your company and projects visible on the internet.
1. Twitter and Facebook are no longer just for kids!
Social media has become an important business tool for getting your message out to the investment community.
2. Search Engine Optimization (SEO). Is your company invisible on the internet? SEO or how optimized is your website so that it can be found in a search engine’s results page . The competition is fierce with everybody competing to be seen and heard on the internet. You have to be smart and fight hard to be noticed and a good SEO strategy is key in becoming visible.
3. An engaging website. So now you got investors to come to your website, does your site engage and encourage visitors to stay and actually look at your content.
Is your project difficult to understand? (Remember what may seem obvious to you may not be that obvious for an investor).
Is it easy for them to pass along your webpage link to other interested parties (remember social media?)
Are you using Google analytics to keep track of your website visits, length of stay, do visits increase after a news release. If not why?
These are only a few key points in creating a successful online IR/Marketing strategy for your company. iResource Media can help your company develop an online communication program that will get your company and project noticed.
What they say about iRM…
“iResource Media not only understand technical information, they understand how to clearly translate a company’s message to their audience. The video they produced for us has become an invaluable tool both on our website and at conferences for viewers to quickly and clearly understand our story. I would highly recommend iResource Media for the production of mining videos.”Fiona Childe